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Our Boxes Our Tabs Kids & Baby

All-day wear

Made for the whole day

Still comfortable at 11pm

Most socks give up somewhere between lunch and the walk home. These don't. The same pair handles the commute, the gym bag and the couch — without a single adjustment along the way.

Breathable cotton that survives a 12-hour day
Cuff stays put through stairs, desks and commutes
Same shape after the gym as before it

Office
Commute
Birthdays
Gym
Travel
Weekend
At home

What they're made of

Combed cotton for the feel, polyamide for the durability, elastane for the fit. Nothing else, nothing cheap.

75% Cotton
20% Polyamide
5% Elastane

The cotton
Combed cotton, not just cotton
Before spinning, the short fibres are combed out of the yarn. What's left is longer, smoother and stronger — softer against the skin, and it won't pill into that rough grey fuzz after five washes. It's 75% of what you're feeling.
The tab
No more heel rub
The heel tab sits between your skin and the shoe, right where blisters start. It's the detail nobody talks about and everybody feels.
The fit
5% elastane, exactly where it counts
Knitted into the cuff and the arch, not through the whole sock. Enough to hold them up all day and keep their shape through the wash, without the tight ring around your calf.

Machine wash at 40 °C max. No tumble dryer, no dry cleaning, no bleach — cotton this fine stays soft longer when it's washed cool.

One size. Every foot.

No sizing chart, no guesswork. The stretch knit adapts to the foot it's on — and stays put once it's there.

US 5 US 11

one size covers the whole range

Stretch knit, not a compromise5% elastane runs through the whole sock, not just the cuff. It stretches to the foot instead of the foot squeezing in.
A cuff that holds without grippingRibbed and elastic enough to stay at mid-calf all day, loose enough to leave no red ring when you take them off.
Shaped heel and archThe knit is tightened at the arch and cupped at the heel, so the sock finds its place on a US 6 and a US 11 alike — no bunching at the toe.

What you're actually paying for

Socks don't cost much either way. The real difference is whether you still think about them an hour after putting them on.

What matters

Nuum NuumThat's us

Cheap multipacks Multipacks

Premium cotton socks Premium

Finding your size One size, US 5–11

Nuum One size, US 5–11

Cheap multipacks Pick a size and hope

Premium cotton socks Three sizes to choose between

What they're made of 75% cotton, printed on every pair

Nuum 75% cotton, printed on every pair

Cheap multipacks Mostly polyester

Premium cotton socks High cotton, higher price

The heel A knitted tab: no rubbing, no blisters

Nuum A knitted tab: no rubbing, no blisters

Cheap multipacks Nothing between your heel and your shoe

Premium cotton socks Rarely included

Slipping into your shoe The tab catches on the shoe and holds

Nuum The tab catches on the shoe and holds

Cheap multipacks Bunched under your foot by noon

Premium cotton socks Only on some models

Staying up Elastane through the whole sock

Nuum Elastane through the whole sock

Cheap multipacks Loose by the afternoon

Premium cotton socks Elastic at the cuff only

Something to look at 180+ patterns, new ones every month

Nuum 180+ patterns, new ones every month

Cheap multipacks Black, navy, gray

Premium cotton socks Mostly plain

Giving them as a gift Comes in a box, ready to give

Nuum Comes in a box, ready to give

Cheap multipacks A plastic sleeve

Premium cotton socks Gift box costs extra

If it's not right No size to get wrong

Nuum No size to get wrong

Cheap multipacks Not worth sending back

Premium cotton socks Return, reorder, wait again

Compared with cotton socks commonly sold in multipacks, at a similar price per pair.

Questions, answered

Do they slip down into my shoe?

No. There's a small knitted tab at the back of the heel that catches on the edge of your shoe, so the sock stays where you put it. It's the same tab that keeps your heel from rubbing — which is what causes blisters in the first place.

Will they fit my feet?

If you wear anything from a US 5 to a US 11, yes. The knit stretches across that whole range and holds its shape once it's on. It isn't a compromise size — it's a fabric that adapts.

Do they slide down my leg?

No. The elastane runs through the entire sock rather than sitting only in the cuff, so they hold without leaving a mark on your leg.

What are they made of?

75% cotton, 20% polyamide, 5% elastane. The cotton is what you feel, the polyamide is what keeps them from going baggy, the elastane is what makes one size work.

How should I wash them?

Machine wash at 40 °C maximum. Skip the tumble dryer, the dry cleaning and the bleach — that shortens a cotton sock's life far more than wearing it does.

I want to give them as a gift but I don't know their shoe size.

That's the easiest case. One size covers US 5 to 11, so all you have to pick are patterns you think they'll like. Gift boxes arrive ready to hand over, with no price on them.

How long does shipping take?

Orders ship within one business day. Delivery takes 2 to 5 business days in the US and Canada, and it's free over $40.

What if they're not for me?

Send them back within 30 days and we'll refund you. Unworn pairs only — but a gift box you opened and changed your mind about is fine.

Honest customer reviews

Verified

Ordered three times, no problem

I've ordered from Nuum three times now and delivery has been fast every single time. The quality holds up wash after wash.

Bill, 7 hours ago

Verified

They actually stay up

I've tried a lot of brands and these are the only ones that don't slide down into my shoe by lunchtime. The tab really works.

Clarence, 15 hours ago

Verified

No sizing headache

Bought a gift box without knowing their shoe size and it fit perfectly. That alone makes it my go-to present now.

Jim, 17 hours ago

Verified

Soft, and they stay soft

The cotton feels good on day one and still feels good after twenty washes. No sagging at the ankle either.

James, 17 hours ago

Verified

No more blisters

I walk a lot for work and the heel tab has genuinely stopped the rubbing I used to get. Already ordered three more pairs.

Tom, 1 day ago

Verified

Great quality, want more patterns

Fit and feel are spot on. Only reason it's not five stars is that I'd like even more patterns to pick from.

Marcus, 2 days ago

Verified

My husband won't wear anything else

Bought these for my husband and he hasn't touched his old socks since. Comfortable, breathable, and he likes the patterns.

Sarah, 2 days ago

Verified

Worth every penny

No bunching at the toe, no sliding at the heel. For the price per pair, I don't know why anyone buys supermarket socks.

Emma, 3 days ago

Rated 4.8 out of 5 based on 10,516 reviews. Showing our 4 and 5 star reviews.

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